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It takes the right strategy, scale, and optimization to digitally match or exceed previous brick-and-mortar margins, for retailers and brands alike.

Digital Adaptations for Retailers: Brick-and-mortar might be increasingly perceived as a financial burden.

With careful objectivity, this section of the report explores questions such as: Will Amazon sales undermine a D2C site? Will Amazon analyze your product, market, and customer data in order to launch a competing product? As a result, there's also more attention placed on the Amazon seller's dilemma. political developments have freshly highlighted the ethical considerations and uncertainties of big tech. This report gleans insights from D2C brands that struggled, adapted, and grew during the global pandemic. Specific examples, challenges, and tactics are laid out within each strategic section.

D2C Strategies: 12 core strategies are explored in great depth.

Executive Summary: The most important findings are extracted, paraphrased, and categorized.

This clarifying, strategic, highly-detailed report is structured as follows: The best D2C brands view this as a global market opportunity and as a strategic opportunity to exercise more control over key factors in the customer experience.Īs the world continues to rapidly and dramatically change, so will consumers, and so must businesses. In reality, it has its own complexities and requires its own forms of specialized knowledge, especially in terms of customer acquisition, retention, and order fulfillment. This report examines the various D2C strategies and digital adaptations that have been utilized during the pandemic, which may be critical to sustaining growth, mitigating decline, turning things around, or blazing a new trail.ĭ2C is sometimes misrepresented as a streamlining of operations. To the extent that the pandemic has created and accelerated trends, for what duration will they last? They could be short, medium, or long-term. However, this observation has its limitations and depends on the particulars of the business, category, market, and consumer segment. "The pandemic accelerated trends that were already underway" was a commonly heard refrain in the business community throughout 2020. Many D2C brands that provide products or services primarily intended for at-home use have thrived, especially after cracking the code of their customer acquisition.

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Brands/manufacturers are still trying to figure out how to manage their relationships/tensions with Amazon and the big retailers.ĭespite the devastation and business closures, some businesses and verticals have been disproportionately overwhelmed by commercial opportunities. And digital business models may even help to keep people safe.īrick-and-mortar retailers are trying to account for newly developed lockdown habits.

"D2C and Other Digital Adaptations During COVID-19" is a digitization action plan for consumer goods companies during a time of great turmoil, totaling over 50,000 words.Īmid this massive, societal uncertainty, one thing is clear for businesses: Dublin, Ma(GLOBE NEWSWIRE) - The "D2C and Other Digital Adaptations During COVID-19" report has been added to 's offering.