

- PRO FLYER DESIGNER TOOLKIT HOW TO
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4 Although sending real estate mailers might seem like a dated practice, it’s still an effective method. Mail listing flyers directly to your target marketĪbout 1 in 5 buyers (21%) uses a direct-mail newsletter, flyer or postcard to find a real estate agent. Send real estate email flyersĮmail real estate flyers to your network of buyers, agents who represent buyers in the area and anyone in your sphere of influence who can help spread the word about your listings. 3 You can improve the buyer’s experience by sharing a professionally prepared listing flyer just for them. More than 3 in 4 buyers (79%) find it extremely or highly important to attend a private tour. Leave listing flyers for home shoppers visiting with their agents. “Buyers still like to drive around neighborhoods and visit potential properties, and having the self-serve flyers is a way to provide information to buyers who might not be ready to speak to an agent yet,” Calltharp says.” The desire to use these varies by market, but it’s still pretty standard on most listings across the country.” Offer real estate flyers at a private tour Put real estate marketing flyers on display for passersby, home shoppers who are attracted by their Zillow app or those who are simply walking their dog around the neighborhood and might pass along your listing flyer to a friend or family member who’s in the market for a home nearby. “Having flyers available for your open house not only provides consumers with more information to help keep your listing top of mind, but they also show potential sellers who might be visitors the quality of your marketing materials.” Attach listing flyers to your yard signs “Consumers still value being able to snag a hard copy flyer of a property, particularly open house visitors,” says Bret Calltharp, Zillow Group’s industry outreach director. Have plenty on hand: 53% of buyers find it extremely or highly important to attend an open house. Greet home shoppers with open-house flyers so they have something to remember you and your listing by after a long day of touring homes. Distribute real estate flyers at open houses
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Share real estate flyers on social mediaįor peak exposure, create a JPG or PDF of your listing flyer and upload it to the social media accounts you’re most active on, like Facebook, Twitter and Instagram. Today’s real estate agent has several ways to distribute listing flyers, depending on their business plan and marketing strategy. Homeowners think about selling for an average of six months before listing their homes for sale.

PRO FLYER DESIGNER TOOLKIT PROFESSIONAL
Be visible as the go-to neighborhood professional to attract home sellers who are shopping for a local real estate agent. Capture early and mid-stage home shoppers who are just beginning their hunt but may not be ready to buy. Attract more eyes to your current listings. There are three primary business strategies for using real estate flyers: Real estate agents aren’t required to use listing flyers to market their properties successfully, but leading agents use flyers to remain top of mind with shoppers and even local home sellers.

No matter which template you use, flyers help real estate agents win business. For example, a property with a recently reduced listing price would benefit from a listing flyer that highlights the markdown more prominently than specific home details. Each real estate flyer template calls attention to different aspects of a listing to support your marketing strategy. Real estate flyers are an essential part of promoting properties, both in-person and digitally.
PRO FLYER DESIGNER TOOLKIT HOW TO
How to choose a real estate flyer design.
